Julie Roche

is having a lot of fun being
an art director and designer.

︎


Every year, Target's creative team of designers, developers and storytellers has a day of inspiration where we get together over some food and drink, recharge our batteries, and re-appreciate what we get to do everyday. We call it the All In Conference. It's a day of key speakers, small groups, and big surprises.

We decided that the 2013 All In Conference would be all about "The Me + The We", working together while being ourselves. I led creative and came up with a branding system that brought our concept to life, designing everything from interactive posters to a video piece to the table decor.

We created interactive magnetic posters to bring the theme of working together to life. Half of the letter puzzle pieces were printed, and the rest were magnetic, relying on interaction from passers by to reveal the message:




We also used our shapes to create interactive images to introduce our event and each of our speakers:

MeWe Intros - Wi-Fi from Julie Roche on Vimeo.




We invited everyone from Target Creative to get in on the fun and make some shapes with us:

MeWe Everyone - Wi-Fi from Julie Roche on Vimeo.




Designer & Art Director: Julie Roche
Copy Writer: Aaron Muther
Web Designer: Mark Lofthus
Web Developers: Kevin Killingbeck and Joseph Wolf
Production: Brice Hemmer
Video Team: Todd Garebe, Josh Lane, Rebecca Nielsen, Matt Sylvan
All in Committee: Kelsey Ciatti Miller, Andy Dosdall, Lindsey Galbraith, Jason Langer, Mark Lofthus, Aaron Muther, Julie Roche, Marsha Trainer, and Joseph Wolf.
Thanks for stopping by!