Julie Roche

is having a lot of fun being
an art director and designer.

︎


Branding and identity design for The Greensboro Farmers' Market, a market currently in it's fourth year in Greensboro, Alabama.

I was the graphic designer for the Marketing Team, which consisted of myself, Elena Barthel (our fantastic team leader), John Marusich, Cameron Acheson, and Katie Walch. Our team met regularly with the Market Manager, members of the Alabama Farmers' Market Association, Greensboro City Council members, Extension Office employees, and local farmers and citizens of Greensboro to discuss our progress, plans, concepts, and designs.

Over a period of a few months, we were able to work together to create an identity for our market that expanded to include posters created with the local elementary school children, refurbished signs from the City of Greensboro, a mural painted at the main intersection in town, pamphlets and postcards, among other things.

Visit the Market on it's website or like it on facebook!

Finally, a big thanks to my great friend Jenny Tondera for taking the photos of the mural and signs around town!



Working with students at Greensboro Elementary School to create posters.



The posters around town



Working on the mural



Photos of the Market

Thanks for stopping by!